The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Power Your Holidays Film
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc. Category: Online-only Films & Video / 31-60 Seconds - Single
She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client: J&B Category: Online-only Films & Video / Over 60 Seconds - Single
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry Category: Online-only Films & Video / Over 60 Seconds - Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Online-only Films & Video / Over 60 Seconds - Single
Traffic Stop
Agency: VCCP / San Francisco
Client: Native Category: Online-only Films & Video / Over 60 Seconds - Single
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Online-only Films & Video / Varying Length Series
Lavatory / Garden / Breakfast / Zombie
Agency: PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client: Sawakami Asset Management Inc. Category: Online-only Films & Video / 30 Seconds and Under - Series
Behind the camera: Yoga / Ironing / Toilet
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Online-only Films & Video / Over 60 Seconds - Single
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Online-only Films & Video / Over 60 Seconds - Single
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client: Dairy Plus Co., Ltd./Dutchie Category: Online-only Films & Video / Over 60 Seconds - Single
Blow with Love
Agency: Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei
Client: Taiwan Association of Family Medicine Category: Online-only Films & Video / Over 60 Seconds - Single
Girls In White
Agency: Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok
Client: Central Department Store Category: Online-only Films & Video / Over 60 Seconds - Single
Trajectory
Agency: TBWA\ESPAÑA / Madrid
Client: CRUZ ROJA Category: Online-only Films & Video / Over 60 Seconds - Single
Captain Olson
Agency: TBWA\ESPAÑA / Madrid
Client: Ronald McDonald Children's Foundation Category: Online-only Films & Video / Over 60 Seconds - Single
Land of the Unfree
Agency: Anorak NoA / Oslo + Amnesty / Oslo
Client: Amnesty International Category: Online-only Films & Video / Over 60 Seconds - Single
Normalize It
Agency: Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client: Oatly Category: Online-only Films & Video / Over 60 Seconds - Single
Break The Pattern
Agency: Forsman & Bodenfors / Göteborg + Newland / Stockholm + Yahoo Amplify 360 / Copenhagen
Client: Electrolux Category: Online-only Films & Video / Over 60 Seconds - Single
Belvedere Presents Daniel Craig
Agency: Hungry Man / London + LVMH + Belvedere Vodka + Bandits / Paris
Client: Belvedere Vodka Category: Online-only Films & Video / Over 60 Seconds - Single
LEA
Agency: Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo
Client: Kimberly Clark / Kotex Category: Online-only Films & Video / Over 60 Seconds - Single
Villains Love Cats
Agency: AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo
Client: Boehringer Ingelheim Category: Online-only Films & Video / Over 60 Seconds - Single
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Online-only Films & Video / Over 60 Seconds - Single
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Online-only Films & Video / Over 60 Seconds - Single
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Online-only Films & Video / Over 60 Seconds - Single
Blind Taste Test
Agency: Liquid Death + Hey Wonderful
Client: Liquid Death Category: Online-only Films & Video / Over 60 Seconds - Single
World of Cocktails
Agency: Ogilvy / Chicago + The Director's Bureau / LA
Client: Absolut Category: Online-only Films & Video / Over 60 Seconds - Single
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Online-only Films & Video / Over 60 Seconds - Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Don't Run Out
Agency: Kamp Grizzly / Portland
Client: Uber Eats Category: Online-only Films & Video / Over 60 Seconds - Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Online-only Films & Video / Over 60 Seconds - Single
Left-Handed Mango Chutney
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Online-only Films & Video / Over 60 Seconds - Single
The Name
Agency: R/GA US
Client: Procter & Gamble Category: Online-only Films & Video / Over 60 Seconds - Single
The Oily Warrior
Agency: Ogilvy / Singapore
Client: Pond's Men Category: Online-only Films & Video / 31-60 Seconds - Single
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Crocodile
Agency: FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client: Ladder Life Insurance Category: Online-only Films & Video / 31-60 Seconds - Single
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Online-only Films & Video / Over 60 Seconds - Series
Award:
2023 Film & Video Gold Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI008G
Award:
2023 Film & Video Gold Pencil
Agency:
Orchard / Brooklyn
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays Film
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI007G
Award:
2023 Film & Video Silver Pencil
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client:
J&B
Title:
She
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI020S
Award:
2023 Film & Video Silver Pencil
Agency:
Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client:
Burberry
Title:
Night Creatures
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI021S
Award:
2023 Film & Video Silver Pencil
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI022S
Award:
2023 Film & Video Silver Pencil
Agency:
VCCP / San Francisco
Client:
Native
Title:
Traffic Stop
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI023S
Award:
2023 Film & Video Bronze Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI034B
Award:
2023 Film & Video Merit Award
Agency:
CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client:
Michael Hill Jeweller
Title:
The Jewellers
Category:
Online-only Films & Video / Varying Length Series
Annual ID:
OS23_FI109M
Award:
2023 Film & Video Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online-only Films & Video / Varying Length Series
Annual ID:
OS23_FI110M
Award:
2023 Film & Video Merit Award
Agency:
PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client:
Sawakami Asset Management Inc.
Title:
Lavatory / Garden / Breakfast / Zombie
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI079M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Behind the camera: Yoga / Ironing / Toilet
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI080M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI084M
Award:
2023 Film & Video Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI085M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI086M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei
Client:
Taiwan Association of Family Medicine
Title:
Blow with Love
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI087M
Award:
2023 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok
Client:
Central Department Store
Title:
Girls In White
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI088M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
CRUZ ROJA
Title:
Trajectory
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI089M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI090M
Award:
2023 Film & Video Merit Award
Agency:
Anorak NoA / Oslo + Amnesty / Oslo
Client:
Amnesty International
Title:
Land of the Unfree
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI091M
Award:
2023 Film & Video Merit Award
Agency:
Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client:
Oatly
Title:
Normalize It
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI092M
Award:
2023 Film & Video Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Newland / Stockholm + Yahoo Amplify 360 / Copenhagen
Client:
Electrolux
Title:
Break The Pattern
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI093M
Award:
2023 Film & Video Merit Award
Agency:
Hungry Man / London + LVMH + Belvedere Vodka + Bandits / Paris
Client:
Belvedere Vodka
Title:
Belvedere Presents Daniel Craig
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI094M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo
Client:
Kimberly Clark / Kotex
Title:
LEA
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI095M
Award:
2023 Film & Video Merit Award
Agency:
AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo
Client:
Boehringer Ingelheim
Title:
Villains Love Cats
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI096M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI097M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI098M
Award:
2023 Film & Video Merit Award
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI099M
Award:
2023 Film & Video Merit Award
Agency:
Liquid Death + Hey Wonderful
Client:
Liquid Death
Title:
Blind Taste Test
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI100M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Chicago + The Director's Bureau / LA
Client:
Absolut
Title:
World of Cocktails
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI101M
Award:
2023 Film & Video Merit Award
Agency:
Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI102M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI103M
Award:
2023 Film & Video Merit Award
Agency:
Kamp Grizzly / Portland
Client:
Uber Eats
Title:
Don't Run Out
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI104M
Award:
2023 Film & Video Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI105M
Award:
2023 Film & Video Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Left-Handed Mango Chutney
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI106M
Award:
2023 Film & Video Merit Award
Agency:
R/GA US
Client:
Procter & Gamble
Title:
The Name
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI107M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Singapore
Client:
Pond's Men
Title:
The Oily Warrior
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI081M
Award:
2023 Film & Video Merit Award
Agency:
Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI082M
Award:
2023 Film & Video Merit Award
Agency:
FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client:
Ladder Life Insurance
Title:
Crocodile
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI083M